“We adapted this design to the home market,” says Vesa Liuhanen, Retail Concept Manager at Fiskars Group. “This means that in Finland, or in Europe in general, there’s a bigger need for storage and shelving space within the store.”

The luxury elements make their way back into the Helsinki store, but the solution for storage space comes in the form of discrete modular cabinets with handle-less doors, which, topped with glass, also function as object displays.

Since the whole iittala product line needed to be showcased in the store, the brand had to streamline its assortment, Vesa explains. “We made the choice to sacrifice retail space for inspirational spots within the store. A 4-metre dining table becomes a focal point of design inspiration, which also can be used for inspirational events.”